A graduate of UC Berkeley, Jigar Thakarar is currently managing director for The Recording Academy’s MusiCares Foundation. In the past, he also served as the vice president of United Entertainment Group, where he oversaw contracts and endorsement deals for celebrities and talents. Jigar Thakarar‘s work is primarily focused on marketing and maintaining strategic relationships, a field that has evolved greatly with the assimilation of digital trends.
AI-powered optimization has grown popular for firms across industries, for the increased capacity to develop targeted marketing strategies and content. AI tools aid in data analytics, sifting out what consumers gravitate towards or seek out, and streamline their services accordingly. One of the most ubiquitous examples of this is in search engines prioritizing their results and analyzing a user’s search intent, depending on what keywords they type in; for instance, if one enters ‘depression help,’ a search will prioritize showing locations to mental health services nearby, as well as definitions and commonly asked questions related to the keyword. It provides information that is more accessible and easier to read and understand, rather than academic articles that may also fit the keyword criteria but show less popularity in terms of what users click on after the results show up, indicating that their intent is likely for more immediate resources. Another example is in digital writing assistants, which use AI to not only correct a user’s spelling, grammar, and syntax, but also to provide insights on the tone and readability of an overall piece depending on the combinations of words used. This can help content creators craft work that resonates with their audience better, whether it is the casual reader, the client needing a persuasive sales pitch, or a professional evaluator.
Chatbots are another AI-driven tool that is fast becoming a marketing mainstay. These are particularly popular in customer service, where programmers set bots up with responses to questions that sound like a human is speaking. At the same time, they can deliver detailed information about a topic or product a potential client is interested in, and increase brand awareness.
